// Case study details

Lumen

We helped Lumen increase engagement &followers by implementing a consistent, creative, & data-driven social media strategy.

Category

Beauty

Year

2025

Platforms

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The Challenge

Lumen struggled with low engagement, inconsistent posting, and weak visual identity, causing minimal reach and audience growth.

Without a cohesive content plan or strong visuals, the brand couldn’t attract followers, leaving its social presence underperforming across Instagram and TikTok.

Our Strategy

We implemented a consistent content plan, trending visuals, and interactive campaigns to increase visibility, engagement, and follower growth efficiently.

By analyzing audience behavior, refining visuals, and posting strategically, we ensured campaigns resonated strongly, boosting followers, engagement, and overall brand awareness.

The Results

124K

Reel Views

47K

New Followers

64%

New Followers